There’s no doubt about it, the COVID situation has heavily impacted the future of the fitness industry. This will force many gym owners to get creative if they want to keep their gym open and we’re going to see a lot of new strategies and innovations surface.
There are some gym models that have already bit the dust - one of those is large group training. This model, with a bunch of sweaty people packed into a room no longer seems appealing to the market. From a gym owner’s perspective, this model was already losing its appeal. It was providing a lackluster training experience and the market was being flooded with low-cost competitors.
With things like the large group training phasing out, that’s opening the door for online training innovations to prove that this model can really work and become an integral part of all gyms. There are already many people making moves in this area and getting more competitive every day. As a gym owner, you may not be able to compete with some of these products in the market. However, you still need to have some form of live online training for your clients because they’re going to be expecting it.
Integrated fitness is an area Tim believes has great opportunities in the future. If you’re not familiar with it, integrated fitness means you’re providing a total solution to your clients under one roof. This means having the fitness aspect, nutrition, blood work, physical therapy, total wellness, supplementation, and mindset all integrated into the program to provide a total solution to the client.
Listen in to the episode and learn some important insights into the future of the fitness industry.
Key Takeaways
Additional Resources:
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