Excerpts:
- A strategy that is widely used is creating urgency for someone to purchase or sign up. If what you are selling is available all the time, chances are the customer is going to put it off.
- The tactics might change with the marketplace, but the strategy stays the same. You can have multiple tactics withing the strategy, multiple ways to get to your goals.
- A known tactic is a blown tactic.
- A few Examples of tactics:
- The risk of removal: A paid trial, 14 days for $89. You are not fully committing but are still able to fully test the waters and see the benefits.
- The “Netflix” trial: Here they come in and commit to trying you out for 14 days, they have 2 weeks to try you out, and if they decide to stay longer, their membership is automatically activated into a full membership.
Key Takeaways:
- Sponsor Info (0:47)
- Tech in the gym (2:17)
- Strategies versus tactics (4:30)
- Create Urgency (5:30)
- Scarcity (9:58)
- Social Proof (11:43)
- Risk Removal (16:51)
- Bracketed Program (21:42)
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Additional Resources:
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