We often do our best to build a strong community at our gyms. We host exciting holiday parties, plan fun events, and do everything we can for every client……
Sounds great… but only if you're a client.
Because the truth is that despite everything you've done, most of your clients will cancel their membership as soon as they get a better offer.
So, why is this happening?
Although we believe that creating a welcoming community will keep clients coming back, the truth is - when clients decide it's time to go, nothing can stop them. It's a tough pill to swallow, but sooner or later, you'll face this reality in your own gym (if you haven't already).
The energy spent on building a community might be better invested elsewhere - like ensuring your business remains profitable.
By focusing on the fundamentals - raising your prices to match inflation, maintaining exceptional service, and not bending over backward for every client - you could actually secure the long-term health of your gym.
Your gym isn't just a community center - it's a business, and you need to treat it that way.
Tune in to this episode as Tim and Randy discuss the strategies that will keep your business growing, no matter what challenges come your way.
Let's dive in!
Key Takeaways:
Additional Resources:
- Built to Win by Tim Lyons - Tim's new book, available here
- Win an InBody 380 body composition scanner
- Join the waitlist for tickets to the 2024 FitPro Growth Summit
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
- An app designed for semi private training - Semi Private Pro
- Business Accelerator Program winninggym.com/call
- Learn more about The Iron Circle
- Jump on a call with Randy
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