Are you crushing deadlifts at 6am, while your clients are stuck doing burpees, battle ropes, and burnout circuits day in, day out?
No blaming here.
It’s happening in gyms everywhere: owners dial in their own progressive strength training… then turn around and deliver a one-size-fits-all workout they’d never do themselves.
But that gap is costing gyms trust, results, and long-term retention.
Because if strength training is what works best for you, why aren’t your clients getting the same?
In this episode, Tim and Randy break down:
The fitness consumer is more informed than ever. They can spot a mismatch. And they’ll find the gym that actually walks the talk.
Tune in to learn how to fix the programming gap, before your clients find someone down the street who already has.
Key Takeaways:
Additional Resources:
- Schedule your SpringBoard call
- Apply to join The Iron Circle
- Check out our Switch to Semi-Private course
- Get 30 days of Semi-Private Pro on us!
- A tool for deciding on new gym services – 5-Question Matrix
- Tim's new book – Built to Win by Tim Lyons
- ProFit Accelerator: Helping Training Gyms Grow to 30K/month and Beyond Facebook group
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