Millennial/Gen Z Showdown
EPISODE 07
They may not all know what a Walkman is, but we uncover some fascinating insights about Gen Z with one of our fan-fav guests, Erin Campbell!
What we cover in this episode:
- Millennial trivia with Gen Z
- Gen Z Mobilization
- How do we really feel about the aging process and our favorite beauty brands?
- Watch who you trust with your eyebrows!
- What happened to JTT?
We’d love to continue this conversation with you over on social media! Catch up with us on Instagram and Facebook:
FB: facebook.com/talkfortytomepodcast
Website: talkfortytomepodcast.com
ERIN CAMPBELL, CO-FOUNDER, CHIEF MARKETING OFFICER AND CHAIRWOMAN OF THE BOARD
Erin comes from a background as Senior Vice President of shopper strategy and digital media at Saatchi & Saatchi X. She taught over 800 Walmart executives on the Millennial generation and led the team responsible for teaching about the Gen Z consumer base. Erin has done work for P&G, Philips Electronics, Keurig Dr. Pepper, Coke, Spinmaster, Tracfone, Walmart, Target and more. With a B.A. in journalism, obsession with “The Office” (also a millennial) and doing burpees in a heated workout studio, Erin is constantly pushing herself out of her comfort zone and is unashamed to ask for what she needs to succeed. The CMO’s philosophy is that marketing should offer an inherent value to the consumer. Her preferred value exchange is humor and emotion, which she believes has the power to change behavior for the better and can leaves nothing behind but a smile. She lives in Bentonville, Arkansas near the other leaders of GEN Z with her husband, son and cat, Yogi and believes women are magical.
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