If you're a consultant, publishing will help you get more clients.
Think about it:
if you want to be the best in your field, then why wouldn't you take advantage of mediums that can allow people to see everything that makes your company.
Listen to the full episode of this podcast with Deborah Zahn here: https://www.listennotes.com/podcasts/craft-of/how-to-write-a-book-to-build-pGPy9d-TIEq/
