Lucy’s a marketer by trade, but likes to get stuck into sales and business strategy, too. With more than 25 years of experience (15 of those running her own consultancy), her experience spans start-ups to plcs. Her MBA and business book habit means she’s never just thinking about marketing on its own.
With a background in both software and small business, Lucy loves getting stuck into Marketing strategy with a wider approach of how this is going to help a business work better and grow.
She can’t code but has spent a lot of her working life surrounded by people who can, and her experience in software marketing includes being part of the original Xero launch team in the UK. She remembers when Google was in beta and also when software came in boxes (as she had to write the words that went on the outside of them!). More recently, she’s been co-founder of two tech start-ups, and has worked on feasibility studies, marketing audits and go-to-market plans for other tech businesses.
