Today's guest is the wonderful Katie Arabella Ward - Senior National Account Manager at Pimentae
Pimentae make delicious Margaritas - Spicy, Tommy, Cucumber and my favourite - Grapefruit, which was also just named the best canned margarita by BBC Good Food
Katie swapped a career in beer into the world of tequila and I loved digging into all things drinks, managing customers and activations - and what they're doing as a brand to make noise.
I loved this chat - and hope you do too!
As always thanks to our fantastic sponsor Mission Kitchen!
If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.
Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand.
They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.
Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.
Intro by Free Flowin' from Uppbeat