This week's guest is an absolute powerhouse in the drinks world - Ben Dando, Managing Director at Goodrays,
In their words, Goodrays provide premium, natural, great-tasting wellbeing products, all born from the power of the sun - in a range of CBD drinks, oils, and edibles.
Following on from a delicious rebrand, it was great to dive into this with Ben to hear all about his background working in the drinks world. From the days of Coca Cola and Relentless - to Karma Drinks, Califia Farms and most recently Liquid Death.
Ben has so much knowledge and so many learnings about what works - and what doesn't work.
There is SO much value in this - grab a can of Goodrays and tuck in!
As always thanks to our fantastic sponsor Mission Kitchen!
If you're a chef, baker of food brand looking to grow, then head on over to book a tour at their site in Nine Elms, London today.
Also if you want to build a brand consumers love, you NEED to speak with my incredible new sponsor Against Ordinary - the masterminds behind my gorgeous new rebrand.
They also have a 5-Minute Brand Test to help you uncover what’s working, what’s holding you back, and where your untapped potential lies. Give the Brand Scorecard a go today!
Check out the ever growing Unfounders Song Selection playlist on Spotify.... it's WILD.
Ps - Have you got a guest you'd love to hear from? Submit a guest request form on our website here.
Intro by Free Flowin' from Uppbeat
Music from #Uppbeat (free for Creators!):
https://uppbeat.io/t/hey-pluto/nod-your-head
Chapters
00:00: Introduction to Ben Dando and Good Rays
02:41: The Backstory of Good Rays
04:42: The Importance of Taste in Functional Beverages
07:31: Distribution and Availability of Good Rays
08:51: Rebranding Good Rays
12:52: Ben Dando's Career Journey
17:59: Challenges and Growth at Karma Drinks
23:46: International Expansion Challenges
26:15: Navigating Public Perception and Communication
28:22: Transitioning to GoodRays
29:39: Lessons from Corporate to Startup Culture
32:37: Localisation and Market Adaptation
37:12: Strategic Focus on Domestic Growth
40:39: Future Innovations and Brand Vision
