In this clip from Black Out with Ian & Rashad, Rashad Bilal and Ian Dunlap dive deep into the wild viral moment where content creation meets real-life drama. The two hosts dissect the controversy surrounding a jeweler confrontation that ended with a spit in the face, a choke with a chain, and a flood of social media reaction.
Rashad Bilal admits he doesn’t wear jewelry and shares his honest opinion about the jewelry industry, calling out its sleazy side while acknowledging the hustle. Ian Dunlap brings insight into how social media has transformed business strategies for jewelers and other content creators, cautioning about the risks when chasing clout goes wrong.
The discussion explores whether the whole event was staged for promotion, the role of the cameraman during violent moments, and how far someone should go for viral fame. Are people really “standing on business” just because they’re getting attention? Or is it all just chasing clout?
Learn why recording everything may be the new blueprint for success in 2024, but why you should be careful about bringing cameras into heated situations. The hosts also touch on best practices for purchasing expensive jewelry: get it appraised, insured, and demand real paperwork!
If you’re interested in the intersection of business, culture, and social media—or if you want a raw, honest look at what happens when things go viral for all the wrong reasons—don’t miss this clip.
**Tune in for:**
- The most disrespectful move in modern-day beefs
- Why content creators should think twice before chasing controversy
- The realities of jewelry scams and fake diamonds in hip-hop culture
- Smart tips for not getting scammed when buying jewelry
- An unfiltered take on viral marketing strategies gone wild
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