This episode describes Odoo's CRM application, detailing its functionalities for managing sales processes. It explains how users can create and track leads and opportunities, including methods for manual input, email integration, and website contact forms. The episode also covers advanced features such as predictive lead scoring for automated assignment, lead and contact enrichment to gather additional business data, and gamification tools to motivate sales teams with challenges and rewards. Furthermore, the episode outlines various reporting capabilities, like pipeline analysis, forecast reports, and lead distribution, enabling users to analyze sales performance and identify lost opportunities to refine strategies.
