Boom, what's going on everyone? It's Steve Larsen, and today I'm gonna talk to you guys about talent.
I've spent the last four years learning from the most brilliant marketers today. And now I've left my nine to five, to take the plunge and build my million dollar business.
The real question is, how will I do it without VC funding or debt - completely from scratch. This podcast is here to give you the answer.
Join me, and follow along as I learn, apply and share marketing strategies to grow my online business - using only today's best internet sales funnels.
My name is Steve Larsen, and welcome to Sales Funnel Radio.
What's up?
Hey, I'm excited for this episode - really excited about it!
When I go through, and I start thinking about different episodes, I write down a whole bunch of different ideas. Then, funnily enough, a lot of them start combining. This one's gonna be 3 different episodes combined - I just wanna say real fast what it really is...
I was mowing the lawn a bit ago... and I some people have said like, "Don't ever mow your own lawn. You should never fold your own laundry. You should never..."
And I get what they're saying, but for me, that's the time when I am listening to a lot of podcasts. I'm listening to books. I'm listening to audio stuff - most the time...
Sometimes I just listen to music and chill out - it depends what's been going on. But this particular time was only maybe six weeks ago? I mean it wasn't that long ago...
I was mowing the lawn, and I was thinking. I was thinking a lot about what this guy was saying... I don't remember what exactly I was listening to, but I remember the idea came in, which is the important part...
I stopped, and I was like. "Oh, my gosh, I am where I am because of sheer talent, not positioning." Isn't that interesting? I am where I am because of sheer talent not because of positioning.
I was like that's really fascinating!
It might sound like I'm showboating a little bit, but I'm good funnel builder, okay? I'm really good at building offers.
What I realized is that I've done fantastic jobs at positioning products, positioning a business - but not positioning me. And that's the thing I've been seeking the most this year since I left Clickfunnels. I've been trying to figure out the best place to position myself in the ecosystem that I'm in. And that's just as important as your talent itself.
I've been thinking about this like crazy - it's been the biggest question. I was at a Mastermind, and I asked a question like, “I'm trying to figure out what I do to serve the market?” And they misunderstood what I was saying.
I'm not trying to figure out "WHAT I do to serve the market?" - I know what that is - I've been trying to figure out the best place to position myself the market? The best place to go and sit inside of it.
Recently, it was actually was last week as I'm recording this, anyway (I batch my content, right I drink my own Kool-Aid)...
Last week, I had the incredible opportunity to go and do some consulting for Trey Lewellen - so super cool, guys! I got to go, and this was super nuts for me, you guys.
I was going out and listening to Trey Lewellen's stuff like way before ever working for Russell or being at ClickFunnels.
So to go full circle, and then be invited to go in and consult on webinars, like that was such an incredible honor.
We were at the Dream 100 Event, and Trey was... (it's gonna sound like I'm showboating, but this is me trying to position myself, okay?)
Trey was told that I'm "the best at webinars" - which was super nice. It was incredibly nice of him.
Anyway, he came straight to me. Right there in the room, he said, "Can I get you to come to my webinar?" I said, "Sure!" And I flew out there and went to his house.
The whole way there I was like. "Oh my gosh, oh my gosh..." You know! I'm watching the current webinar like crazy - it was actually for his girlfriend Jennifer, she was awesome.
I was going in and watching this webinar, watching the webinar, watching the webinar.
When you spend that much time on a craft, it's really easy to see where a ball might be being dropped, and that was no different here. I immediately saw what the issue was, and it was cool to be able to go in and do my consulting thing.
When I do consulting for somebody... like I did it for an insurance company a little while ago it, was like 12 hours straight - some people need that, some people don't need as much as that...
Trey Lewellen's obviously a rockstar already - so there were just some finer points as far as a webinar gets delivered. It was really really cool to be able to go in and help him and help what they were doing. It was only six hours, but it's still a long time, right?
It's just me straight, and a whiteboard like teaching and pulling things out of him into certain frameworks that I know sell well. It was really interesting, and it was cool because afterwards, it was very honoring... If anyone's like "Stephen, you're showboating." Okay, whatever...
I wanna share with you guys the lessons I'm learning along the journey, that's part of this podcast. So I'm documenting the journey right now - so this is me documenting...
Trey and his girlfriend took me back to their house, and we grabbed pizza and hung out around this firepit in their backyard. Beautiful house! Holy crap nice house! I know you'd expect that obviously. But it was a crazy, super nice house. Oh my gosh!
Anyway, so we're sitting there, and he said, "You know what's interesting?..."
I'm trying to teach you guys the lessons I've been learning along the way, cause I got something specific I'm going for. Now think in terms of what I have just said before, right: "I am where I am because of sheer talent and not positioning," 'kay?
So we're sitting there around the fireplace in the backyard, and he says, "Dude you know what's interesting about what you do? There's literally not a business in this world that does not need what you do! This whole offer creation thing, it's ridiculous. I didn't know that's what you did. That was amazing. That was amazing!"
I was like, “Thanks, dude, that means a lot."
So I brought up the topic, I said, "The thing I've been focusing on, the thing I've been trying to figure out is which vehicle delivers what I do the best to the market?"
Cause you guys know I can get a bit technical on these podcast episodes, this is just my free stuff right - the real stuff that I do, you know... I tell pretty m...
