[13:00] In your career of studying people, what are some things people in business should know and try to apply in their daily life? -- Consider whether you're dealing with customers on the one hand, or members of your team on the other. With customers, follow them. Don't develop solutions that don't respond to a need. Get inside their behavior and don't make them do something they don't want to do. With your team, always listen. Be open and receptive to what you see.
[24:50] Let's talk about social media. What is your favorite social network and what do you think is the future of social media? -- Today social media is like a shopping mall. Younger people don't watch TV, but they are all on social. This means social media is the most effective way to reach your target audience. The problem for most companies is turning social media interest into sales. In terms of platforms, Facebook and Instagram are the two highest drivers of converting interest into sales.
[59:00] How does one get on the Forbes' 30 Under 30 list? -- The key is focusing on what matters to you. Do your own thing and find your own path. If you have a path, people will see it and come on-board. Receiving this award brought us a lot of new clients. We received a lot of media and promotion from it as well. It was also a big validation.
