Sheba Fideler, Principal at Sheba Concept & Design, shared the story behind her title with us on Saturday, February 20th and Sunday, February 21st, 2021.
In 1993 Sheba founded her graphic design, branding and marketing agency, Sheba Concept & Design. She has lead and executed successful branding efforts for clients including the Minnesota Children’s Museum, Abbott Northwestern Hospital Foundation, University of MN, 3M and Pepsi-Co.
Sheba and her husband, Darren Ennis, launched their event production company, Sheba Productions, in 1996. Known for creating high-end, meticulous, creative and unexpected events that surprise and delight guests, including the ASID Showcase Home Tours, the Skyway Open (architect-designed mini-golf event through the Minneapolis skyways), the Taste! wine and food event at the TCF Stadium, the Magic 8 Ball fundraising event to name a few.
Seeking to develop a company built on compassion and connections, Sheba partnered with Rosie DeSimone to launch BIG LOViE in May of 2019.
