Susan Feldman, the founder of One King’s Lane and In the Groove, shared the story behind her title with us on October 11th, 2020.
Susan is an age-defying entrepreneur who caters to age-defying women. She worked in retail for over two decades, holding executive roles for Ralph Lauren, Polo, and Liz Clairborne before deciding to try her hand at entrepreneurship. She co-founded One Kings Lane, a popular home decor and luxury site that eventually sold to Bed, Bath & Beyond; and In the Groove, a new lifestyle destination for age-defying women.
Susan started one business at age 53 and another at age 63! How dare anyone say that women are irrelevant after a certain age. Susan’s love of fashion, lifestyle, beauty, and wellness led her to launch a much-needed destination for women over a certain age…45 and above. It is a place where we can go for inspiration and resources that allow us to continue to learn, grow, and find things that bring us joy.
