Tracey G. Sameyah, CEO of Lancer Skincare & Lancer Dermatology, shared the story behind her title with us on September 4, 2022.
Throughout her 25+-year career, Tracey has become known as a founder whisperer, delivering epic wins for brands such as Lancer, Murad, and Dermalogica. She is an unapologetic revolutionary who propels the growth engine by unleashing innovative solutions worthy of a cult following and celebrity endorsements while staying true to the founder’s vision and the brand’s essence.
Currently CEO of Lancer Skincare and Lancer Dermatology, Tracey has successfully used the underpinning of Lancer Dermatology to further enhance the trustworthy positioning of Lancer Skincare with a more relative and inclusive message for all consumers.
As CEO, Tracey is responsible for leading Lancer’s overall vision and strategy, financial objectives, and crisis management, as well as new business development for the skincare brand’s global business ventures. With over 20 years of vast experience formulating scalable growth strategies for founder-led beauty and wellness brands, Tracey has leveraged a fierce education in the skincare industry which propels her unique approach to Lancer’s brand performance.
"Tracey was born in Iran, moved to the UK, and landed in the U.S. at the age of 24. She learned from an early age what resilience is all about and adapted a "flow with life" mentality that has served her well. Listen in to her conversation with Sue, where they talk about how being your true self will often land you in the top spot of an organization."
