In this conversation, the team talks about marketing and growth. Hear about typical hiring profiles, solving worries with communication, paying attention to the details, the best practices to convert from free trial to paid, marketing for horizontal products versus vertical products, and predictability in younger companies.
[00:55] Coming up in the growth industry
[07:45] Startup to Google
[09:49] Google to Slack
[13:07] The typical profile
[21:50] Having a template
[25:27] The devil is in the details
[27:01] Horizontal vs vertical products
[29:54] Focus and communication
[32:35] Free trial to paid best practices
LinkedIn - Elias Rubel, Matter Made
LinkedIn - Korina Edwards, Matter Made
