Welcome back to another episode of On the Move, the podcast from the Department of Kinesiology and Sport Management at Texas A&M University. In this episode, host Chelsea Reber sits down with Dr. Jonathan A. Jensen to discuss his journey from sports marketing to academia and his passion for research in sports sponsorship.
Dr. Jensen reflects on his decision to return to school for a PhD, sharing how his desire to pursue higher education was sparked by a simple question: “What would I do if money wasn’t an issue?” He also delves into his research on Formula 1 sponsorship trends, explaining the fascinating cycle of how car performance impacts sponsorship renewal and investment.
In addition, Dr. Jensen offers insights into the value of undergraduate research, emphasizing how it can open doors to graduate school and better opportunities. He also shares advice for students looking to develop skills in sports analytics and discusses the enriching experiences gained through traveling and exploring different cultures.
Tune in to learn more about sports marketing, sponsorships, and research, and discover Dr. Jensen’s tips for students aspiring to enter this dynamic field. Be sure to like, comment, and subscribe!
To learn more about the Department of Kinesiology and Sport Management at TAMU, visit https://knsm.tamu.edu/
Host: Chelsea Reber
Guest: Dr. Jonathan A. Jensen, Associate Professor, Texas A&M University
Timestamps:
(00:00 - 01:31) Introduction
(01:32 - 03:26) Transitioning from Sport Marketing to Academia
(03:27 - 05:48) From Negotiating to Research
(05:49 - 06:57) Going Back to School
(06:58 - 11:35) Sponsorship Trends in Formula One
(11:36 - 13:21) Driver Effect on Sponsorships
(13:22 - 15:04) Skill Transfer Through Sports Analytics
(15:05 - 16:46) Promoting Undergraduate Research
(16:47 - 19:15) Travelling and Experiencing Different Cultures
(19:16 - 20:19) Advice for Students
(20:20 - 20:45) Closing
