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Every week I have another CPG brand reach out to me, asking if they should launch direct-to-consumer, focus on e-commerce, and forget traditional grocery stores, retail outlets, and wholesale strategy in general. In today’s episode, I provide eye-opening stats on retail & e-commerce, and talk about the importance of having a omnichannel approach to launching and growing your packaged food business.
We discuss:
- The two main reasons why you should still consider retail & traditional wholesale accounts for your food business
- That 17 million square feet of physical grocery stores were added in the US in 2018, and what that means for you
- The typical conversion rates from Shopify on your own website, and how that influences your online sales
- The number one thing to remember as you launch into e-commerce
Convinced you’ll pursue retail? Consult my free Retail Roadmap to help you on your journey
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click here for the detailed show notes, including links to those studies mentioned above. See you there!
