In this episode, Markus Zirn and Jim Williams discuss automation's impact on marketing operations, spotlighting Uptempo's innovative approach. They explore how Utempo uses Workato to streamline data flow between marketing and finance, setting new efficiency standards. They also touch on AI's potential in redefining marketing strategies. This episode offers a glimpse into the future of marketing, emphasizing integration, innovation, and insight.
*(00:00) Episode Start
*(02:50) What is Uptempo?
*(04:47) Why automating the back end of marketing matters
*(08:34) Workato’s Impact at Uptempo
*(14:42) Role of integration in marketing strategies
*(17:24) 'The New Automation Mindset' and its impact on the CMO role
*(22:30) Turning big data into big marketing operations
*(28:29) AI revolution in marketing
*(35:50) How to scale through integration
"Change management in any organization is difficult. But take a global organization that's got 5,000 marketers, and they're organized into different regional groups and each wants to go to market in their own unique way. So that whole idea of the automation mindset is, by integrating these systems and then applying smart automation, smart business practices, you can actually begin to pull this system together into something that gives you the agility you need."
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