It seems everyone from businesses to politicians and sports teams is grappling with their responses to the current social moment... can we trust their answers?
Are these responses anything more than marketing tactics that seem supportive while in reality are only designed not to upset the status quo? Or is the opposite true that newly “woke” marketers and athletes are trying to dictate a new reality to the rest of us?
What are the right forums for athletes to support social justice? Is there fatigue starting to set in? Or a need to have political free forums designed only for entertainment?
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LINKS
American perspectives on socially active brands: https://www.google.com/amp/s/www.pewresearch.org/fact-tank/2020/08/12/americans-see-pressure-rather-than-genuine-concern-as-big-factor-in-company-statements-about-racism/%3famp=1 (https://www.google.com/amp/s/www.pewresearch.org/fact-tank/2020/08/12/americans-see-pressure-rather-than-genuine-concern-as-big-factor-in-company-statements-about-racism/%3famp=1)
Critics of brand diversity: https://www.reuters.com/article/us-minneapolis-police-companies-insight/u-s-companies-vow-to-fight-racism-but-face-critics-on-diversity-idUSKBN23H1KW (https://www.reuters.com/article/us-minneapolis-police-companies-insight/u-s-companies-vow-to-fight-racism-but-face-critics-on-diversity-idUSKBN23H1KW)
Fan Perspectives on Sports and social justice: https://www.espn.com/espn/story//id/29654147/survey-sports-fans-support-social-justice-stance-athletes-teams (https://www.espn.com/espn/story//id/29654147/survey-sports-fans-support-social-justice-stance-athletes-teams)
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