Fundraising expert, Julia Elliott Brown, the CEO of Enter The Arena, talks with Bea Warner about raising £360,000 to get her innovative logistics company off the ground, the strategies she learnt for getting commitment from angel investors, the importance of formal advisors including those she found on the John Lewis accelerator programme and why fundraising horror stories are best avoided.
Exaactly is an innovative addressing system refining the logistics of home deliveries through provision of detailed property data.
A first time entrepreneur and solo founder, Bea hit the ground running with a search for angel investment, a process advanced by winning a space on the John Lewis accelerator programme JLab. Since then, she’s secured business with the likes of Iceland, Waitrose and Yodel.
In this episode you’ll discover…
Strategies for turning your investor’s casual nod into a formal yes
How the support of formal advisors can make all the difference when you’re facing jargon heavy meetings and significant decisions
The truth behind tales of fundraising horrors and heroics you hear from fellow entrepreneurs
And much, much more.
For the full video interview, go to http://www.enterthearena.co.uk/Fundraising-Stories/
