In this episode of Marketing Moves, we chat with Jarred Smith, co-founder of Nooma, the clean sports drink brand redefining hydration. Founded in 2014, Nooma set out to create a better-for-you alternative to traditional sports drinks, made with organic, plant-based ingredients and no added sugar. Jarred shares how the brand evolved from retail shelves to a thriving direct-to-consumer model, built around community, education, and sustainability. We also explore Nooma’s commitment to eco-friendly packaging and its vision for the future of functional beverages.
