Dana Allender, Founder of SUN - We Grow You, and Kyle Mollison, Director of B2B Marketing at VividFront, dive into a dynamic debate on whether sales or marketing leads the way in B2B success. Dana focuses on relationship-building and understanding customer needs, while Kyle highlights the power of targeted strategies and AI-driven personalization. They emphasize the importance of aligning both teams to generate leads, close deals, and sustain growth, wrapping up with a Q&A on fostering collaboration.
