Christina Martini: Standing Out and Being More than Excellent

Description

In this episode, Steve Fretzin and Christina Martini discuss:

Christina’s journey from engineering to law school and how she got into her current role as a partner in the non-patent aspects of IP law at McDermott Will & Emery in Chicago.
Developing a book of business for those who aren’t necessarily in front of clients every day.
Learning new languages and plans, working with coaches, and growing as a lawyer in business development.
Staying connected and finding normalcy during COVID-19.

Key Takeaways:

The foundation of building your book of business is being excellent at what you do, developing your street cred, and enjoying being with clients, both figuratively and literally.
It is important to put aside what your normal personality profile predilections are, get out there and make a name for yourself.
Plans, processes, and languages are there to be learned and studied so that it becomes more normal and comfortable.
Be as transparent as possible in the engagement process.

"Being excellent at what you do is just the beginning." — Christina Martini

Connect with Christina Martini:

Twitter: @TinaMartini10

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin