Jane Tabachnick: Hug an Influencer and Earn Media

Description

In this episode, Steve Fretzin and Jane Tabachnick discuss:

Getting visibility for yourself and your business.
Why attorneys struggle with brand building and getting their name out there.
Maintain relationships and hug an influencer.
Things you can do today to push your brand in a positive direction.

Key Takeaways:

You can’t have a business if there is no marketing or business development.
It is about sharing your expertise in a way that is relatable for your audience or your target client.
Let people know that you are available (and let them know what your tech set up is if it is an audio or video interview).
Earned media is a way to gain additional exposure and credibility with a possible client.

You can’t have a business if you aren’t doing marketing or at least have someone else doing your marketing or your business development. It just doesn’t happen magically for anybody.” — Jane Tabachnick

Connect with Jane Tabachnick:

Website: simplygoodpress.com

LinkedIn: linkedin.com/in/janetabachnick

Twitter: twitter.com/janetabachnick

Facebook: facebook.com/jmtabachnick

References:

HARO: helpareporter.com

The Go Giver: amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Facebook: Fretzin, Inc.