JD Gershbein: Getting Value Out of LinkedIn

Description

In this episode, Steve Fretzin and JD Gershbein discuss:

The evolution of LinkedIn and why it is prevalent and important.
Being findable on LinkedIn.
How LinkedIn supports the practice of law.
Building an outcome-directed LinkedIn profile.

Key Takeaways:

You need to have an identity in the business universe. LinkedIn allows you to stand out and have a clear identity for others.
Your profile page can be one of your greatest assets in business.
There are many ways you can get started on LinkedIn that won’t take hours each week but will allow you to get out educational content that is relevant and valuable.
If your profile is not set up correctly, it will lead to lost opportunities. Attend to it, do a content audit of your page, and make sure that your unique value is articulated.

"LinkedIn has arrived at a point where we are reliant on it. We are dependent on it. Not just for information or to keep a sense of connectedness with people, but to really show who we are to peers, to clients, to colleagues, and to those who would refer or introduce us." — JD Gershbein

Thank you to our Sponsors!

Legalese Marketing: https://legaleasemarketing.com/

Moneypenny: https://www.moneypenny.com/us/

Practice Panther: https://www.practicepanther.com/

Episode References:

Book: Think & Grow Rich by Napoleon Hill: https://www.amazon.com/Think-Grow-Rich-Landmark-Bestseller/dp/1585424331

Connect with JD Gershbein:

Website: https://jdgershbein.com/

LinkedIn: https://www.linkedin.com/in/jdgershbein/

YouTube: https://www.youtube.com/channel/UCPoeIXB2HQ5r0hIjI28mV5g

Twitter: https://twitter.com/jdgershbein

Facebook: https://www.facebook.com/whoisjd