Russell Knight: Building Your Brand with Content Creation

Description

In this episode, Steve Fretzin and Russell Knight discuss:

Key Takeaways:

When you write articles, be specific about what you write about, not a broad, general question, you will drive clients to you from their searches.
A website is like a car, you can tell what year it is from just by glancing at it.
Keep doing what you’re doing - double down on what is working for you.
Invest in your website - consider going through a private individual rather than an agency and you may get a different artistic perspective.

"If you're doing research, you should be taking notes. If you're taking notes, you might as well turn it into an article." — Russell Knight

Connect with Russell Knight:

Twitter: @RDKLegal

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin