Description

In this episode, Alay Yajnik and Steve Fretzin discuss:

• Perfect practice in your business development. 
• Why lawyers struggle with business development. 
• The reason having your own book of business is more important than ever before.
• Tips for starting your next year off with a bang. 

Key Takeaways:

• Being a great lawyer alone isn’t enough, you also need to have a great book of business to control your own future and success as a lawyer. 
• When sales is done in a sales-free way, it’s really about solving problems. 
• Start building your book of business and your network early in your career. It doesn’t need to be the first year, but by years 3-5, you will want to start building your own freedom and independence. 
• Get some level of competency in your skill that gives you a level of freedom and control. 

"If you have your own clients and build your own book of business, you call the shots. You can write your own adventure." —  Steve Fretzin

Get a free audio copy of Steve’s book “Legal Business Development Isn’t Rocket Science” here: https://fretzin.com/audiobook

Thank you to our Sponsors!

Lawmatics: https://www.lawmatics.com/bethatlawyer/

Get Staffed Up: https://getstaffedup.com/bethatlawyer/

Get Visible: https://www.getvisible.com/

Episode References: 

• Getting Things Done by David Allen
• Under the Influence with Terry O’Reilly

Connect with Alay Yajnik:  

Website: LawyerBusinessAdvantage.com

One Page Strategic Plan: LawFirmSuccessGroup.com

Email: Alay@YajnikGroup.com

LinkedIn: linkedin.com/in/alayyajnik

Book: https://www.lawfirmsuccessgroup.com/book/

Lawyer Business Advantage Podcast: https://www.lawfirmsuccessgroup.com/podcast-2/

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: Steve@Fretzin.com

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Show notes by Podcastologist Chelsea Taylor-Sturkie

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.