Steve Gordon: Creating a Buzz with Your Book

Description

In this episode, Steve Fretzin and Steve Gordon discuss:

Why you should write a book (and how it can help your law firm grow).
Changing your introduction and cementing your place as the expert.
What it takes to write a book today.
Using your book to get the right kind of clients.

Key Takeaways:

You can build your network and get referrals by sharing information. Writing a book allows you to disseminate that information more widely and effectively.
Be a part of an organization that works to lift one another, not just lift yourself.
The perceived hardest part of writing a book is actually the easiest part of it - writing it. There is a pattern and a structure that works well to reach audiences. You know your content and you are the expert.
Your client doesn’t want a textbook, they want a transformation. Show them the transformation and the process. That makes a great lead-generating book.

"There is no way to contain all of your expertise and give it all away in a 100 to 150 page book. That's not the purpose of a book." — Steve Gordon

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Episode References: