In this episode of the SaaS Revolution Show, Peep Laja (CEO & Founder, Wynter) joined Alex Theuma to share his tips around B2B messaging and cold emailing.
Peep discusses:
- the problems with B2B messaging in SaaS companies
- the "explosion of technologies" and the jump in direct competitors
- why radical differentiation is still something to pursue
- the reasons for and against cold emailing, and the value of cold email marketing
and more.
Peep will be speaking at SaaStock Remote on 22-24 March 2022, about How to compete and win in saturated markets. Register for free to get his how-to guide: https://www.saastock.com/remote-2022/
Check out the other ways SaaStock is helping SaaS founders move their
business forward:
🇮🇪 SaaStock Europe: 14-15 October 2025 | Dublin, Ireland
Book tickets: https://saastock-europe.com/tickets/
🇺🇸 SaaStock USA 2025: April 2026 | Austin, Texas
Book tickets: https://saastock-usa.com/
🤝 SaaStock Founder Membership: A private members group of B2B SaaS
founders between $100K - $10M ARR who are committed to growth and
helping others (https://www.saastock.com/founder-membership/)
🌎 SaaStock Local: Monthly meet-ups in cities all around the world,
bringing together SaaS enthusiasts and experts to discuss the most
pressing topics in SaaS (https://local.saastock.com/home)
