In this podcast episode, Michelle Frechette interviews Natalie MacLee and Nathan Tyler, co-founders of NSquared. They discuss their journey from developing popular WordPress plugins to launching SaaS products like Aaardvark, an accessibility platform, and Blink Metrics, a data management tool for small businesses. The conversation covers the challenges of fragmented business data, the importance of web accessibility, and the differences between WordPress plugins and SaaS solutions, highlighting N Squared’s commitment to innovation and supporting both the WordPress community and broader digital needs.
Top Takeaways:
- From WordPress Roots to SaaS Expansion: Natalie MacLees and Nathan Tyler started with successful WordPress plugins like Simply Schedule Appointments and Draw Attention. Realizing some challenges couldn’t be solved within WordPress alone, they expanded into SaaS to build scalable tools that work both inside and outside the WordPress ecosystem.
- Introducing Aaardvark and Blink Metrics: Their new tools—Aaardvark and Blink Metrics—tackle accessibility and data overwhelm. Aaardvark offers automated and manual accessibility testing, with WordPress integration. Blink Metrics pulls data from multiple sources into a centralized, easy-to-read dashboard for small businesses, simplifying decision-making.
- Prioritizing Accessibility and Innovation:Accessibility is a major focus. Aaardvark is developing an AI tool to check color contrast in complex designs and supports multilingual websites. They’re also launching Aaardvark Circle, a community to help professionals improve accessibility in their work.
- The Marketing Challenge of SaaS vs. WordPress: Marketing SaaS is harder than WordPress plugins, which get exposure through WordPress.org. SaaS tools require outreach and education to build awareness. Natalie and Nathan are leaning into this challenge to grow beyond the WordPress bubble.
- Coexistence of Platforms and a Broader Mission: Though they’re expanding into SaaS, Natalie and Nathan still actively support their WordPress products. They believe in building tools that work across platforms, aiming to improve accessibility and usability for the entire web—not just WordPress users.
Mentioned In The Show:
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