Description

In this episode, Kaity Griffin delves into the nuances of advanced Google Ads strategies. She also shares insights on the rise of AI in marketing and her journey to creating a successful business while maintaining a work-life balance. Tune in!

You'll Learn How To:

• Basic overview and evolution of Google Ads
• Importance of conversion tracking in ad campaigns
• The strategy behind keyword research and targeting
• Comparison between Google Ads and Meta ads
• Mistakes to avoid when setting up Google Ads
• Using tools and methods for effective keyword research
• Metrics to track for assessing Google Ads performance
• Tips for crafting effective ad copy and visuals for Google Ads
• Importance of key phrases in Google Ads
• Use of competitor and brand campaigns
• Strategies for Optimising Google Ads
• Legalities of using trademarks in ad copy
• Impact of AI on marketing and ad management
• Kaity's approach to leveraging automation and AI tools
• Balancing business growth with family life
• Marketing strategies for small businesses and digital agencies
• Role of continuous learning and investing in education
• Personal achievements and business milestones

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