Description

In this episode, Fiona shares the importance of understanding the "why" behind a rebranding decision. She also talks about how rebranding isn't just about changing surface-level aspects like a name or website, but about discovering a deeper purpose and how it will impact both the business owner and their team, as well as their clients or customers. Tune in!

You'll Learn How To:

• Rebranding from My Daily Business Coach to My Daily Business
• How Fiona started her business
• Transitioning from corporate consulting to working full-time with creative small business owners
• The creation of My Daily Business, a coaching and mindset work platform
• The brand brief and design process for My Daily Business
• People who helped Fiona Killackey with the rebranding
• Preparing for a rebrand: why it's necessary and what needs to change (vision, offers, audience, etc.).

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