Nursing homes have been hesitant to embrace social media for a variety of reasons. HIPAA concerns, legal reasons and of course marketing concerns.
What many centers don’t realize is that content will appear online regardless if they allow it or not. Pages are auto-generated for facilities where residents and even employees are already posting information.
By fully engaging on the various social channels, the facility can then control the conversation and direct their raving fans to share the positive experiences.
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