Description

1. The podcast features Danielle Cherewyk, a salon owner and second-generation stylist, discussing retail and expansion.
2. Danielle's mother is also a stylist and works part-time in Danielle's salon.
3. Danielle has owned her salon for 13 years and currently has three salon locations and one school.
4. Danielle goes over effective strategies for retail in her salon, education-based approaches to selling, and influences that support her as an educator.
5. The salon maintains a large inventory of retail products, but careful inventory management is essential. Their retail-to-service percentage is out of this world, with some stylists achieving  higher percentages that you couldn't believe.