See that? That’s an invisible bubble hanging over your target customer’s head – the cartoon kind of bubble that says what he or she’s really thinking about when you are trying to figure out his or her needs. And if you listen well and keep asking why (?) you might just find out what those needs are. And, if the customer you thought would love your business idea doesn’t - maybe he or she is the wrong customer – so keep looking. You never know who might be willing to pay you for packaging air.
Conversations on Startups is brought to you by Douglas Ross, author of the book, Spark Click Go: How to Bring Your Creative Business Idea to Life, and Glenn Suart, of Today’s Great Idea, a radio series featuring over 300 origin stories of businesses, brands and inventions that have changed the culture.
Got a topic you’d like us to tackle in a future conversation or a comment on a prior episode? If so, reach out to one of us. Glenn's email is: go@todaysgreatidea.com, and Doug's is: douglas@sparkclickgo.com
We hope you’re having fun listening but mostly that you take action on your business idea.
For more inspiration visit our websites: todaysgreatidea.com and sparkclickgo.com
If you are enjoying the podcast and want to help spread the word, feel free to leave us a review on Apple Podcasts, invite your friends, and remember to subscribe – it’s the best way to support the show.
Doug’s book can be picked up on Amazon via: tinyurl.com/mw97b8ws
Transcripts and additional info such as the names of our voice over artists can be found via:
Thanks to our editor Wojtek Buczarski for being a pro, and to all of our contributors, but mostly to you, our listener.
Another episode of Conversations on Startups will drop soon or is available to binge now.
Thanks for joining us.
See ya next time!
