In this podcast episode, Allison Casey, the Director of Catering for Luke's Lobster, discusses how she expanded catering operations by focusing on the guest experience. Allison shares how a few tweaks to catering packaging, staffing, and loyalty programs can better align your catering business with your restaurant experience and generate major ROI.
Episode Takeaways
- Create brand awareness through catering packaging. Put your logo front and center so guests know who prepared their meal.
- Train your staff to treat catering customers like restaurant guests. Empower everyone on your team to represent your brand to improve the customer experience. This includes your sales people and your delivery drivers.
- Use catering deliveries as marketing opportunities. Bring print collateral and coupons to highlight new menu items or promotions.
- Reward loyal catering customers. Design a catering customer program that rewards order frequency. That way guests will think of you for their next big catering order.
