Bears in the Wild is the perfect marketing campaign for what is happening to Baylor athletics. Once touted for the best jerseys in college sports and an edgy attitude, what is the state of Baylor athletics? From recent struggles in Scott Drew and Dave Aranda's programs, Drake is worried about the trajectory of the athletics department. Baylor has lost its swagger. Now there is a need to get it back. The Bears have an avenue to make the pinnacle of college athletics each year, but its time to step up to the brand plate.
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