Elizabeth started her career in the alcohol industry in 2004 and made the switch to Cannabis packaging and branding in 2015 when she Co-Founded a Cannabis specific design studio with Jason Foraker. After participating in over 100 Cannabis brand launches, Elizabeth and Jason decided to launch a broadmarket Cannabis brand of their own called Fog & Tree. Fog & Tree was the brain-child of the founders and was brought to life through their keen insights into Cannabis trends and their unique network of industry folk. Along with being the CEO of Fog & Tree, Elizabeth is also a mother and a Cannabis advocate who involves herself in Cannabis speaking engagements and acts as a freelance writer and educator for several Cannabis publications.