Description

While small law firms may not be able to compete with the marketing budget of a large law firm, there are quite a few advantages you have as a small law firm!

If you’re a small law firm with a mighty marketing strategy, you can pull in more cases than you know what to do with. Tune in to learn more about how to differentiate your small firm from the competition and scale your capacity to serve your community.

Today, we’re chatting with William Franchi, Founder and Managing Attorney at Franchi Injury Law, about the advantages and challenges of being a trial lawyer at a small law firm. With only three attorneys practicing at Franchi Injury Law, including himself, William has a unique perspective of diversifying your marketing channels, building unbreakable referral relationships, and knowing when it’s the right time to branch out into new areas of law.

Stay tuned to the end as we put William in the spotlight to answer some fun, yet slightly cringey riddles!

In this episode of Hot Docket, Bobby, Andrew, and William discuss:

• Why William became a trial attorney after a devastating injury in college sports.
• The difficulties of practicing personal injury law as a small law firm
• Why he decided to branch out into multiple service areas after resisting it for six years
• How to differentiate your small law firm’s brand from your competition (with podcasts, books, etc.)
• Scaling your capacity to serve more clients when you bring in more cases than usual
• Strategies for building referral relationships with other firms/attorneys

Key Actionable Takeaways for Law Firms:

• Closely evaluate whether certain marketing channels will make sense based on your marketing budget. Typically, TV, radio, and billboards need to hit enough reach and frequency to justify the spend. 
• Consider smaller marketing channels/campaigns if you have a small budget to work with.
• Since lead generation can fluctuate from month to month, diversifying your marketing channels will strengthen your overall marketing strategy so you don’t have to rely on one channel to bring in all your cases.
• The better reputation you have as an attorney, the more referrals you will get, especially as a new or small law firm. Work on building up your reputation and referral relationships will be easier to build.

To get in touch with William, connect with him on LinkedIn or visit his website: https://franchilaw.com.

Follow William Franchi on Instagram (@thelawfathertampa) and TikTok (@thelawfather) for daily how-to videos.

Check out The Lawfather Podcast.

If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.

Tune in to The Hot Docket Podcast with Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!