What is the #1 marketing strategy every law firm needs to have? How do you ensure your marketing is in compliance with the law? Do you think you would survive a zombie apocalypse? Bobby and Andrew are joining forces to answer these questions and many more in this special episode of Hot Docket!
Tune in to this “Ask Me Anything” for a rollercoaster of questions on everything from building strong brand credibility to what type of lawyer Bobby and Andrew would be if they weren’t marketing gurus.
Trust this episode is one you won’t want to miss! Get to know your Hot Docket hosts on a deeper level while learning their top legal marketing tips, strategies, and metrics.
On today’s Hot Docket:
- How did Bobby and Andrew become friends?
- How has legal marketing changed for law firms in recent years?
- Unique marketing challenges and opportunities for law firms in 2024.
- Top digital marketing tactics for law firms: SEO, paid search, local service ads, & more.
- The #1 marketing strategy law firms NEED to have.
- How to build strong brand credibility/reputation.
- What’s in Bobby’s pizza spreadsheet? + Their favorite NY pizza shops and toppings.
- The most important marketing metrics law firms should track.
- How to use your marketing metrics to drive impact.
- Bobby and Andrew reveal the TV villains they most resemble.
- Ethics and compliance issues in legal marketing.
- Strategies for online networking and relationship building.
- Innovating legal marketing: Emerging trends, tools, and tactics.
Key Actionable Takeaways for Law Firms:
- Be sure you’re choosing a marketing strategy that aligns with the type of law firm and clients you have, rather than just choosing a strategy you’ve seen work for another firm.
- Having an online presence plays a major role in attracting clients. Create a website, social platforms, and utilize marketing specialists that can help you implement digital marketing tactics.
- Differentiating your brand is the key to building a strong marketing strategy and online presence for your law firm.
- Strong brands have higher conversion rates, even when it comes to employee applications. Mean Pug gets 3-4x more quality applicants because their applications are heavily branded.
- If you can’t measure a marketing metric, it’s usually BS and you shouldn’t bother using it.
If you have guest ideas or questions you would like our hosts to cover, please email info@hotdocketpodcast.com.
Tune in to hear from more the Hot Docket podcast hosted by Bobby Steinbach and Andrew Nasrinpay on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, Audible, Radio Public and more!
