Welcome to the WIRe Series. Recorded live in Austin, this series is bringing interviews straight to you from the WIRe MRx Meet & Mingle event. In this interview, host Jamin Brazil interviews Garrett Gil de Rubio, Vice President of Business Development/Client Engagement at P2Sample.
Contact Garrett Online:
P2Sample
[00:02]
My guest today is Garrett Gil de Rubio, VP of Business Development at P2Sample. Thanks for being on the Happy Market Research Podcast today.
[00:09]
Thanks for having me.
[00:11]
We are at the WIRe event, part of IIeX, Austin. Have you been on the floor so far?
[00:18]
I have. It got started just a few hours ago. It’s been a very busy, pleasant time so far
[00:24]
Yeah, it’s been completely different, structurally different than it was when it was in Atlanta. What do you think about the differences?
[00:31]
A lot more space. Some of the exhibitors have a lot more room to grow and move. Everyone is on the same corridor, which is a plus, but further there’s a lot more ability to go off and have private areas and discussions and client meetings and the like, which is always great.
[00:50]
You know I think that the current layout is effective (It’s kind of like moving to market mode) is more effective if you do a really good job of pre-recruiting to your booth. If you’re just reliant in the trade show industry nowadays or events or walk, walk... I mean that’s going to happen; you’re going to get drive-bys. But you’re going to do so much better if you can start getting critical mass there.
[01:15]
Absolutely. And to have people be able to meet you in a common meeting spot where there’s so many human beings in one place it’s convenient for them as well.
[01:23]
So, look, one hack that I’ve been toying with on that subject is doing events, like whether it’s a demo or bring in a special speaker or something like that. It’s not like you’re taking the floor of the exhibit hall, but it could be something where you could do a five- or ten-person presentation, right, just to kind of like get that activity level up in those rooms.
[01:47]
For sure. It can be a bit challenging just because of space and the dynamics of everyone being on top of each other, but if you have an effective booth area, certainly the capability to do that is there.
[01:58]
Yeah, for sure, for sure. Do you guys exhibit at a lot of shows?
[02:03]
We do. We are not exhibiting at IIeX this year. We’re nomads, as it were.
[02:07]
OK, got it. Perfect. Walking the floor?
[02:11]
Yes.
[02:12]
Cool. So, you guys have had a hell of a big run. I see your name everywhere. And I believe you announced your biggest quarter ever in Q1, which is actually rare ‘cause Q1 in our industry is kind of like Q3, those are the quieter quarters, right? So, coming off a big Q4, a lot of momentum, what was the key to success? Give us the wisdom.
[02:34]
Well, I can’t give it all away, [laughter] but there’s a few factors that play. Number 1 is we have seen a drive throughout the entirety of industry to move towards automation and programmatic sample. That has certainly weathered well with us. And jumping onto our programmatic stance has certainly been a big aspect of growth with our client base.
[02:58]
So, really quick, I’m going to interrupt you. Tell us a little bit about what that stance is.
[03:02]
We believe in being as programmatic as possible with sample, and not just the sense of having everything automated, but having as real time an aspect of engagement with not only the studies and the ability to launch them but also with the engagement with the respondents and the panelists that are involved as well from our side of things. So to be able to truly work in real time has afforded a number of our clients the ability to get, I would say, a higher quality of data.
