My guest today is Morgan Molnar, who leads marketing for SurveyMonkey Audience. Established in 1999, SurveyMonkey is a DIY global survey software and panel company. The company is headquartered in San Mateo, California, and has over 17 million active users.
Prior to joining SurveyMonkey, Morgan was a client manager at Nielsen working in the marketing effectiveness practice supporting Procter and Gamble. She also worked with P&G’s Consumer and Market Knowledge center of excellence, developing new predictive modeling techniques to determine macro drivers of marketing ROI across their global brands.
Find Morgan Online:
LinkedIn: www.linkedin.com/in/morganmolnar
Twitter: www.twitter.com/morganmlehmann
Website: www.surveymonkey.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
This Episode’s Sponsor:
This episode is brought to you by HubUx. HubUx reduces project management costs by 90%. Think of HubUx as your personal AI project manager, taking care of all your recruitment and interview coordination needs in the background. The platform connects you with the right providers and sample based on your research and project needs. For more information, please visit HubUx.com.
[00:00]
On Episode 235 I'm interviewing Morgan Molnar, Senior Manager of Product Marketing at SurveyMonkey Audience. But first a word from our sponsor. [00:12]
This episode is brought to you by HubUx. HubUx is a productivity tool for qualitative research. It creates a seamless workflow across your tools and team. Originally, came up with the idea as I was listening to research professionals in both the quant and qual space complain about and articulate the pain, I guess more succinctly, around managing qualitative research. The one big problem with qualitative is it’s synchronous in nature, and it requires 100% of the attention of the respondent. This creates a big barrier, and, I believe, a tremendous opportunity inside of the marketplace. So what we do is we take the tools that you use; we integrate them into a work flow so that, ultimately, you enter in your project details, that is, who it is that you want to talk to, when you want to talk to them, whether it’s a focus group, in-person, or virtual or IDI’s or ethnos; and we connect you to those right people in the times that you want to have those conversations or connections – Push-Button Qualitative Insights, HubUx. If you have any questions, reach out to me directly. I would appreciate it. Jamin@HubUx.com
[01:36]
We are at Happy Market Research today. Thanks very much for joining us. I am live at SurveyMonkey. Morgan, thank you very much for hosting me.
[01:45]
Thank you. Thank you for coming and thank you for having me on the show.
[01:49]
Morgan Molnar—I believe I got the name right—responsible for leading marketing for SurveyMonkey Audience. SurveyMonkey was established in 1999. They are a global leading survey and consumer platform (a sampling platform, excuse me) for marketing research based in San Mateo, California with over 17 million active users, which puts you in first place from an active user perspective in the space?
[02:17]
I would assume so. I don't know. I haven't fact checked that. But yeah, it's a lot of users. [02:22]
It's absolutely a massive amount of users. So, prior to joining SurveyMonkey, you maintained leadership roles at both Nielsen and Proctor & Gamble in marketing.
[02:33]
Yeah, I was at Nielsen focusing with my main client being Proctor & Gamble.
[02:38]
Got it. There you go. So, you can fact check that then. Before we dive in talking about SurveyMonkey, I'd really like to set some context for the au...
