Welcome to the 2019 CRC Series. Recorded live in Orlando, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Aaron Hill, Vice President of Client Services at Sawtooth Software, Inc.
Find Aaron Online:
LinkedIn: www.linkedin.com/in/aaronhill1
Website: www.sawtoothsoftware.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
[00:00]
Hi, this is Jamin. You're listening to the Happy Market Research Podcast. The next set of episodes are conversations I had at this year's Corporate Researchers Conference or CRC. This is put on by the Insights Association in Orlando, Florida. I had quite a few interesting conversations highlighting specific companies that exhibited this year as well as a couple of speakers, Wells Fargo, IBM, etc. I hope you have a really good rest of your day and enjoy these short episodes.
[00:32]
I've got Aaron Hill with Sawtooth Software. We are live today, Happy Market Research Podcast. CRC is the name of the conference. This is day one. Aaron, it is an absolute honor to have you on the pod.
[00:45]
Thank you so much. It's great to be here.
[00:46]
I've used Sawtooth for, it feels like a hundred years, but it was really, my first experience was 1996. It was a summer; it was sultry. Bryan Orme was the guy… How do you say his last name?
[01:00]
Orm.
[01:01]
Sorry. Orm. I don't know why I say Orm-e. Anyway, we were doing models. Jamie Plunkett actually was primary with him. Dick McCullough of Macro Consulting was the guy that we worked for—pretty well, respected in the space from an advanced analytics perspective. Tremendous respect for him personally. Anyway, so tell me a little bit about what the Sawtooth is doing these days.
[01:21]
So, Sawtooth right now, we're always working on new conjoint stuff, working on faster algorithms, easier access to the algorithms and the programs that we're working on, trying to make it so that we can streamline the processes that people use to analyze their conjoint data.
[01:45]
So, you guys are renowned for your advanced analytics capabilities, right? You’re basically the inventors of ACH, is that right? Or no, no, adaptive conjoint.
[01:56]
Yeah, we developed the adaptive choice-based conjoint algorithms and adaptive conjoint analysis. Most of what we do though isn't really all that proprietary. So, we rely heavily on amazingly gifted academics and other practitioners. We've got a fantastic community of people that help us along. So, we look at it; all we really do is take what other people have done and then make it available for researchers.
[02:24]
The accessibility, I think, is what's so interesting about your technology. In fact, you do exactly that: Creating partial factorial designs used to be really, really hard. I know that's a long time ago, but you guys made that really, really easy. And anyway, so essentially, we're hearing about how you're focusing more and more on automating the bits and pieces, the process, the research operation consideration.
[02:47]
We've taken our online stimulator now. The simulator, they used to have to be an installed piece of software. We put it online; we've made it so that you can share it easily with your clients. So that's the type of development that we're working on now.
[03:01]
Are you guys doing an event?
[03:03]
Yeah, we just barely held our Sawtooth Software Conference. We do it every 18 months. It was down in San Diego, it is fantastic event. We had about 220-230 people there.
[03:13]
Smart people by the way, folks. So,
