In this episode, we’ll hear from insight professionals at top brands and consultancies on their top tips for asking a good research question to participants as well as common mistakes and how to avoid them.
Stay tuned for the following weeks to hear the individual episodes of our referenced guests.
This episode is in collaboration with Lookback. In conjunction with this episode, Lookback published, "The Art of Moderating Research," and "7 Tips on how to ask the Perfect Questions."
Referenced Guests: Harry Brignull, Head of UX Innovation at Smart Pension
Twitter: https://twitter.com/harrybr
LinkedIn: https://www.linkedin.com/in/harrybrignull/
Emma Craig, UX Research Manager at Shopify
Twitter: https://twitter.com/emmaccraig
LinkedIn: https://www.linkedin.com/in/emma-craig-5b829920/
Zoe Dowling, SVP of Research at FocusVision
Twitter: https://twitter.com/zoedowling
LinkedIn: https://www.linkedin.com/in/zoedowling/
Josh LaMar, Principal Researcher & Co-Founder at Authentique UX
Email: josh@authentiqueux.com
Web: http://www.authentiqueux.com
LinkedIn: https://www.linkedin.com/in/joshlamar/
Facebook: https://www.facebook.com/authentiqueux/
Find Jamin Online:
Email: jamin@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/jaminbrazil
Twitter: www.twitter.com/jaminbrazil
Find Chueyee Online:
Email: chueyee@happymr.instawp.xyz
LinkedIn: www.linkedin.com/in/chueyeeyang
Twitter: www.twitter.com/chueyee15
Find Us Online:
Twitter: www.twitter.com/happymrxp
LinkedIn: www.linkedin.com/company/happymarketresearch
Facebook: www.facebook.com/happymrxp
Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com
Leading Questions - Yes Prime Minister: https://www.youtube.com/watch?v=G0ZZJXw4MTA
Epidemic Sound: https://www.epidemicsound.com/
Additional Links:
Double-barreled questions: https://en.wikipedia.org/wiki/Double-barreled_question
Dark Patterns: https://www.darkpatterns.org/
This Episode’s Sponsor:
This episode is brought to you by Lookback. Lookback provides the tools to help UX teams to interact with real users, in real time, and in real contexts. It’s Lookback’s mission to humanize technology by bridging the gap between end users and product teams. Lookback’s customers range from one man teams building web and app experiences to the world’s largest research organizations, collectively ensuring that humanity is at the core of every product decision. For more info, including demos of Lookback’s offering, please visit www.lookback.io.
[00:02] Jamin Brazil: In this episode, we’ll hear from insight professionals at top brands and consultancies on their top tips for asking a good research question to participants as well as common mistakes and how to avoid them.
[00:25] Emma Craig: So, a really simple example would be, "How often do you picture yourself using this?" Maybe in the interview, you have exposed that this is something they are interested in, and they think it would be very helpful. It would ease all of these pains and challenges that they have. And then you want to say, "OK, well, how often do you think you would use it?" But people cannot give you a realistic idea about the future; they don't know, they will make it up.
[00:54] Jamin Brazil: Thanks for tuning in! You’re listening to the Happy Market Research podcast, I'm Jamin Brazil, the show’s host. In this episode, we’ll hear from insight professionals at top brands including Shopify, as well as leading User Experience and Market Research professionals. If you are involved in consumer insights from either a practitioner or buyers perspective, this episode is for you. I’m joined by our Executive Producer, Chueyee Yang. Chueyee, how are you?
[01:20] Chueyee Yang: For some reason, I keep yawning and I don’t know why.
[01:47] Jamin Brazil: Before we get started, I want to give a big thank you to our sponsor, Lookback.
