Welcome to the 2019 NEXT Conference Series. Recorded live in Chicago, this series is bringing interviews straight to you from exhibitors and speakers at this year’s event. In this interview, host Jamin Brazil interviews Thomas Fandrich, managing director US and co-founder of quantilope; and Mike Degagne, head of sales at quantilope.
Find Thomas Online:
Website: https://www.quantilope.com/en
Find Mike Online:
Website: https://www.quantilope.com/en
[00:02]
You’re listening to the Happy Market Research Podcast; I’m Jamin. And we have today some special guests. We are live at the NEXT Conference here in what is turning out to be a spectacular day outside although we are quarantined, I guess, in Chicago. I’ve got Thomas and Mike with Quantilope. Guys, welcome.
[00:22] – Tom
Hi, Jamin. Thanks for having us here. Great to meet you.
[00:25]
It’s great to have you. For just voice recognition, that is Tom.
[00:29]
Hey, this is Mike from Quantilope.
[00:33]
Yeah, you’re going to have to let him in.
[00:43] - Tom
We also have a lot of laughing. So, now we can go to the serious part.
[00:45]
I’m glad I called you here today. Tell me what do you guys think about the show so far.
[00:50] – Tom
Oh, we really like it since there are a lot of specialists here that have very serious knowledge about the industry and about market research. It was great to get their perspective on a solution like ours, which is pretty much positioned on speed and substance, substance in terms of quantitative methods that go beyond simple service stuff.
[01:14]
Favorite session? Have you guys been able to attend any sessions? Mike, we’ll go with you on this one.
[01:20] – Mike
I have not; so, you should not go with me.
[01:24]
Tom, have you attended any?
[01:26] – Tom
Me neither, so ah...
[01:26]
It’s hard when you’re exhibiting to go to the sessions ‘cause you feel like that’s the moment the big customer... You know Coke is going to walk by your booth as soon as I go here. The head of insights for CES. It’s this whole like FOMO, fear of missing out thing that happens. I’m suffering from it from it too, which is killing me, because I really wanted to hear the storytelling session, but anyway... That didn’t happen, and I also didn’t get Coke. So, waah. Anyway.
All right, so, tell me exactly what you guys do.
[01:59] - Tom
All right, so Quantilope is an Agile Insights platform, right, that automizes all the single steps in a market research project, which is kind of finding the right tool to tackle your research question, program the questionnaire, and infuse it with high-end methodologies like System 1 Conjoint, MaxDiff, then field it to get the data in real time and get it visualized and analyzed in real time through our analyze module, and build beautiful dashboards of all that stuff to share it internally and externally. So it covers the entire process very seamless and automized.
[02:35]
Mike, you gave me a demo, didn’t you?
[02:37] – Mike
I did not, but one of my guys did.
[02:40]
One of your guys did. Yeah, right, exactly. So, one of things that I thought was super interesting about the fundamentals of the platform is that I can execute in MaxDiff really, really easily. So, I have my survey that is built out; that’s straightforward. Not really a big USB. But now, all of a sudden, I just add my attributes and it makes a recommendation on what types of statistical approaches I may want to use, incorporate into my survey design in order to answer my questions. And then I also really like the reporting side of it (not that I’m trying to sell for you guys). But I personally was really impressed ‘cause it was all streamlined and easy to use. Tell me about some of the more popular applications.
[03:33] – Mike
So, ah,
