All any business owner on Instagram wants is to stand out! Stand out so they can attract new followers AND keep showing up in the feeds of current followers.
There are 5 tips I recommend every biz owner remember when they are designing their graphics for social media (aka. the visual that will stand out and draw people into the brand and caption).
Keep every post branded #noexceptions
Use "portrait" size instead of "square" posts to take up more space
Hierarchy and messaging - take your viewer on a visual journey of text at different sizes rather than overwhelming with too much info.
Use imagery that is relevant to your business, you or the posts message
Check your analytics and post content that performs. Focus on content that will draw in new followers AND content that will equip current followers
Wanna know your brand style? Take the free brand style quiz: https://www.whitedeer.com.au/quiz
