In this episode, I chat with Facebook (Meta) ads expert, Bianca McKenzie, about the art and science of creating effective Facebook ads (that don't suck all your money). We cover the challenges of converting leads, refining funnels for online courses, and troubleshooting ad campaigns. Whether you're a seasoned marketer or just starting out, Bianca shares valuable insights to help you optimize your Facebook ad strategy.
Key takeaways from this episode:
- Understanding the ideal customer and their content consumption habits
- Allocating budget to top-of-funnel lead generation ads, retargeting for warm audiences, and potential middle-of-funnel ads.
- Analyzing all the numbers, tracking conversion rates, and collecting data
ABOUT BIANCA:
Bianca McKenzie helps entrepreneurs by taking the stress out of launching, generating targeted leads, making sales and growing businesses through Facebook & Instagram advertising.
CONNECT WITH BIANCA:
https://www.biancamckenzie.com/free/
Bianca McKenzie helps entrepreneurs by taking the stress out of launching, generating targeted leads, making sales and growing businesses through Facebook & Instagram advertising.
