When you’re starting a business, one of the first things we think we need is a logo! And while a logo is great it is only such a small small SMALL part of our whole brand - and even a small part of our visual brand!
I see (and have worked with) so many business owners who want their logo to be EVERYTHING. To have gold foil, watercolour, cursive fonts, a detailed illustration…and more!
But this is the total wrong approach!
In this episode, I’ll be chatting to you about why you need more than a logo to have a memorable (and easy to design with) visual brand and what exactly that looks like!
You’re able to have a design that is so much more intricate and interesting to your audience!
Your logo is not so busy and complicated that you can’t use it everywhere you want! Hello tshirt, social media icons, watermarks - everything. Easily.
Your brand isn’t set in stone! Your logo can stay the same while your brand continues to evolve slowly with you and your business.
Follow me on Instagram at @whitedeergd or grab your DIY design freebies at www.whitedeer.com.au/freebies
